(01) VKTR Hotel Brand

2023

BRANDING

WEB DESIGN

Vector - A quantity that has magnitude and direction. The name Vector conveys a sense of direction, speed, and precision. This aligns with the goal of this Hotel, which is to focus on the delivery of speed and efficiency. Designed for a target audience of busy, business travellers who need a streamlined pit stop that avoids disruption to their workflow. The visual direction has been inspired by airport wayfinding signage, runway linework and chevrons.

CMDR Logo